Vibe
An emerging brand in the Massachusetts recreational cannabis market, Vibe products follow the waves and rhythm of any celebratory occasion. Producer of flower, distillate, and edible products, consumers choose Vibe to get down with life and let loose. Spring break is never too far away when you indulge Vibe products.
Copy
Intending to promote Vibe as a millennial focused brand, all the copy and branding I created was geared towards setting casual and “chill” tones for the website. I tired to write all of the copy as if your friend were telling you about this awesome new brand that had just been discovered. Also, I wanted to capture the parlance of partiers with loose and familiar tongues.
